Terms of Use
The terms that apply when you use the LooxMaxxing assessment, report and subscription.
Last updated: 12 September 2026
The provider
This service is operated by:
- Dala Primelab AB (company registration number 5595934133, VAT SE559593413301)
- Gamla tunavägen 43i, Borlänge, Sweden
- support@looxmaxxing.me · +46732512559
The service
LooxMaxxing provides a self-assessment, an AI-generated appearance report and digital improvement programmes. It is cosmetic and lifestyle guidance for informational purposes only. It is not medical, dental, dermatological or psychological advice, and it does not replace consultation with a qualified professional.
Eligibility
You must be at least 18 years old to purchase a subscription. Users aged 13–17 may use the free assessment only with the consent of a parent or guardian.
Subscription and automatic renewal
- Your purchase starts with a paid trial period at the price shown at checkout.
- Unless you cancel before the trial ends, the subscription automatically renews at the full price and interval shown at checkout, and continues to renew until cancelled.
- All prices are shown in your local currency and include VAT where applicable.
- You can cancel at any time; cancellation takes effect at the end of the current paid period.
Acceptable use
- Upload only photos of yourself, for which you hold all rights.
- Do not resell, redistribute or publish the report or programme content.
- Do not attempt to reverse-engineer, scrape or overload the service.
Liability
The service is provided as-is. To the extent permitted by law, our total liability is limited to the amount you paid in the 12 months before the claim. Nothing in these terms limits your statutory consumer rights.
Governing law and disputes
These terms are governed by Swedish law. If we cannot resolve a complaint together, consumers in Sweden may refer the matter to the Swedish National Board for Consumer Disputes (ARN, arn.se). We participate in its dispute-resolution procedure. See our Complaints & Disputes page for details.
Changes to these terms
Material changes to these terms, including price changes for existing subscribers, changes to fees and changes to how you cancel, are notified to you by email at least 30 days in advance. You may cancel before the change takes effect. Non-material updates are posted on this page with a new “last updated” date.
Last updated
12 September 2026
Dala Primelab AB
Company registration number 5595934133 · VAT SE559593413301
Gamla tunavägen 43i, Borlänge, Sweden
support@looxmaxxing.me · +46732512559