Oscar Ferm

Founder and Editor in Chief

Oscar Ferm is the founder of LooxMaxxing. He has spent the last decade in training, grooming and appearance coaching, and now works full time on building evidence based self improvement tools for men. He edits every article on this site and checks medical claims against published literature and the positions of professional bodies before anything goes live.

Founder of LooxMaxxing. Ten years of coaching experience in training, skincare and grooming. Reviews all health related claims against peer reviewed research and professional consensus.

Articles

A clean bathroom counter with basic grooming supplies and a dumbbell

Lifestyle Maxxing

The Complete Looksmaxxing Guide for Beginners in 2026

Start your self-improvement journey with our complete looksmaxxing guide for beginners. Learn evidence-based fitness, skincare, and styling without the toxic myths.

September 2, 2026 · 14 min read

PSL Meaning in Looksmaxxing: The Ultimate Rating Scale Guide

Discover the true PSL meaning in looksmaxxing. Learn how the strict PSL rating scale works, decode the tiers, and use it to track your improvement.

September 2, 2026